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On the editing of short videos similar to TIKTOK have two main focuses: clear theme and smooth rhythm.

1.the theme is clear

the core of our editing video is to tell things clearly, since it is something, there should be a clear theme; whether your video is reasoning, funny or beauty, science and other types, must have their own expression of the theme, no theme, all the clips are scattered, the string is not connected, the theme is the basis of the video intention, but also the first step in the post-editing, to let your audience understand your video.

What is the theme? In short, it is a sentence that can summarize the content of the entire video clearly.

For example:

a. How contemporary women tune in to their straight boyfriends.

b.How to shoot beautiful landscapes.

c.recommendations for the top songs of 2020.

Therefore, in the video editing process, we must first determine the theme of the video, list all relevant materials one by one, and then check one by one to see if the combination of these materials will make the video look disorganized, if it has been excessively affected by the theme of the video, it is necessary to delete unnecessary materials; to avoid users will feel uncomfortable when watching the video.

2. smooth rhythm

when we are clear about the video theme, the next thing we have to do is to make the video more immersive, to ensure the smooth rhythm of the video.

And what is rhythm? Is the focus of all audio-visual language, music has an intro and chorus, movies have padding and climax, so short videos also need to control the change of rhythm, in this era of fast consumption, shake the information flow environment, the control of the rhythm is the key to location.

DLESP recommends the following four points to grasp the rhythm of TIKTOK video.

1, the total length of the video in 7s-30s, the best effect; below 7s, the video can not be sent out, too long users will lose attention, so about 7s-30s, just the golden length, while it should be noted that if you are doing film and television number, then your length should be controlled in 2-4 minutes of the length of the best;.

2, in 0-3 seconds, throw out the theme or the core attraction; simply put, what do you rely on to attract the audience, so that the audience for you to stay, to complete the play and like it?

3, in 3-8 seconds, there is a small climax latter small stems; in our editing, you can break the original rhythm, with background music and screen changes, let the music stop for a while, the screen switch to the characters to him to add some small stems or small climax; increase the fun of the video, change the pace of the video.

4, in 8-30 seconds, as the main plot display and theme expression; here, the fluidity of the video will allow the main plot of the video to develop smoothly; need to pay attention to the following two aspects.

a, to control the articulation of the picture, the camera should not switch too fast.

b. To control the articulation of the music, so that the music is used as an aid rather than a scene stealer; so that the audience is naturally immersed in the video without getting distracted.

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